Whenever you login, you're taken to your NewsFeed, which displays one long page of posts, photos, and videos from your friends and businesses you've liked. Your NewsFeed is your Home page on Facebook. Your Timeline cover is the large photo that appears at the top. family, workplace, and other personal information you've chosen to share.Its a collection of what you've shared on Facebook, including your:
Your Timeline is one main page all about you. When people visit that business page Timeline, they'll be able to see that you liked that post as well.
When you like a business post, your friends see it (or whomever you've identified in your Privacy settings). However, if you've set your Privacy Settings to Public, then anyone can see it. When you like a friend's post, people who are friends with both you & your friend see the post. When they like your post, their friends see that they liked the post and a link to your page.Īs you're scrolling through your Facebook NewsFeed, you can click Like on a post to show you enjoyed it, agree with it, just found it hilarious, or with the new emojis you can use the angry face to disagree with something. When a fan comments on a post, their friends see the comment and a link to your business page. When a fan shares your post, their friends see the post in its entirety. The best engagement, in order, is a Share, a Comment, and a Like on your posts. The higher your fan engagement, the higher your reach. You also get detailed metrics of who your ad reached and who clicked on it.Īlso, when your fans engage with your page by liking it, commenting on it, or sharing it, their friends will see your page. So it makes sense to use Facebook ads, which done wisely, is the cheapest advertising you'll ever do. If they saw posts from every brand, there would be no room for their friend's posts.įacebook also limited your reach once it went public and needed to generate higher revenues. Why is reach so small? You have limited space in your Facebook NewsFeed: most people like 150 brands on Facebook. The more a fan engages with your posts, the more consistently they'll see your posts. In 2020, organic Facebook reach (reach you achieve without ads) is around 6.5% for the average business page. The number of fans who see your posts is called Reach. People who Like your page are called Fans, and they will see your business posts in their NewsFeed. Who Sees My Business Page?īusiness pages don't require your permission for people to view them: anyone can see your page. It shows you your previous posts and who you shared them with.Īnytime you need to change your Privacy, go to the Settings gear icon on the Facebook main menu, and select Privacy Settings. You can also review your past posts using the Activity Log from your Timeline. You can also override the privacy settings on any post as you write it using the Audience Selector. Your friends see your posts, your photos, and pages you like. Or someone who invited you to become a friend and you said "Sure!"įacebook friends receive permission to access your profile. Who is a friend on Facebook? Someone who you've invited to connect and they agreed. If you're not on Facebook consistently, you won't generate much interest here. The people who use Facebook to the greatest success use it for both personal & business. How-To Tip: if you are planning to use Facebook only for business and not socialize using your personal profile, you have little chance for success. It's not where you share your vacation photos! That's as it should be, since you're marketing here. You also have no privacy controls whatsoever on a business page. When someone clicks Like on your business page, they become a Fan, and your page has no limit to the number of Fans it can have.
You create your business page from your personal profile, and you can have unlimited business pages (although having too many gets cumbersome to manage). Your business page is where you market your business on Facebook. You control who sees your posts, photos, and when you comment on a friend's post. You also have Privacy controls on your profile. You can have only one personal account, and it's from here you invite people to be your friends. Your personal profile is your personal account on Facebook.
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